About Us

Our Story: Passion, Culture, and the Perfect Pour

Pinches Miches®️ was born from a simple pursuit: excellence without compromise.  Co-founders Mo & Nancy were driven by a deep respect for the culture and a passion for the craft, leading them to carve out a new lane in the beverage industry. 

They set out to create Chicago's first Premium, full-flavor, ready to pour Michelada mix, a blend so perfectly balanced it allows even a novice to pour like a connoisseur. 

Innovation Meets Tradition

In the quest to turn this dream into a reality, they introduced the Cevichelada to the streets of Chicago by blending the vibrant street food culture of LA with the soul of Mexico, Pinches Miches®️ launched Chicago's very first Mobile Pop Up Michelada Bar.  We don't just move through the city; we collaborate with all businesses to foster community, shining a light on fellow entrepreneurs while bringing people together. 

Hand-Crafted with Heart

At Pinches Miches®️, "premium" isnt just a label, its our process.  From our fresh squeezed lime, to locally sourced ingredients, every bottle is hand-packaged and delivered with care.  But beyond the bottle, our true mission is the community.  We do this to spark joy, celebrate culture, and help our customers create memories that last a lifetime. 

Industry Pioneers; Defining a New Category 

As the first hand-crafted, private-label michelada mix to enter the market, the brand served as a category trailblazer.  In a market that was non-existent by successfully navigating the challenges of retail entry, they dismantled traditional barriers to entry for other small-batch companies.  Their success established a proven blueprint, fostering a retail environment where emerging brands are now evaluated and accepted on a professional scale. One by one they turned skeptical store owners into believers.